LOOP is a free legal mobile music and entertainment platform, which is designed and running in a private cloud platform. The client application available on both Android and Apple iOS platform. The local Hong Kong artists can leverage the Loop Application Platform to connect with their audiences in any time at any places. In addition, audiences can engage into the music world through the mobile device platform.
By adopting the private cloud solution platform in the entire Loop Application, this can facilitate the development team to cater the increasing capacity or adjusting processing power on the spot, and break through the limitation and constraint in expanding the hardware to support the rapid growth of usage rate.
In addition, there is a challenge of this project to support worldwide users to access Loop Application and also support a huge amount of media contents in audio and video format in steady bandwidth loading performance. The fluctuated growth of Loop users creates another challenge on the architectural design of the platform, that depends on the market response on the marketing activities, attractiveness of audio and video launched. Therefore, our team has developed a Content Delivery Network (CDN) with Smart IP Routing Technology(it routes user to a nearest server base on their IP Address) under the private cloud platform to cope with the bandwidth requirement.
Ranking History
- Top ranking #2 Applications for 2011 in Hong Kong*
- Top raking #1 Entertainment Application for 2011 in Hong Kong*
- First free mobile platform launched by Hong Kong Record Company
* The above top ranking figure was counting within 1 week after the application launched in iTune store.